Operating several outlets in Singapore’s bustling CBD, the retailer struggled with costly, complex systems that hindered their ability to own their data and re-engage customers. This case study showcases how Osinity’s AI-driven solution transformed their promotional strategy, delivering rapid results and long-term value.

The Client: A Premium F&B Leader

Our client, a leading F&B retailer, is renowned for its premium offerings and exceptional customer experiences across multiple CBD outlets. Serving a sophisticated clientele, they prioritize seamless, brand-aligned engagement and operational efficiency. Their commitment to high-quality products and desire to fully control their customer data made them an ideal partner for Osinity’s automation expertise.

The Challenge: Costly CRMs and Data Control Struggles

The retailer launched a free product redemption campaign to attract new customers but faced significant hurdles:

  • Bloated, Expensive CRMs: Traditional CRMs cost thousands of dollars annually, with steep setup fees and unnecessary features, overwhelming their team with complex configurations and locking data into third-party platforms.
  • High Sign-Up Volume: Mid-hundreds of weekly sign-ups across CBD outlets overwhelmed manual verification processes, straining staff capacity.
  • Risk of Promotion Abuse: Without robust controls, multiple redemptions threatened profitability.
  • PDPA Compliance: Adhering to Singapore’s Personal Data Protection Act (PDPA) was challenging with manual processes and CRM inefficiencies.
  • Data Utilization Needs: The retailer needed to own their data to leverage existing contacts for re-engagement, extending customer lifetime value and profitability, but bloated CRMs hindered this goal.

These challenges limited scalability and prevented the retailer from maximizing campaign impact. Many businesses in Singapore face similar challenges when Workflow Automation isn't addressed.

Osinity’s Solution: Lean, Data-Driven Automation

Osinity deployed a CRM-free workflow using n8n, Brevo, and NocoDB, implemented in days, with negligible setup costs and a performance-based pricing model (specifics confidential). The solution empowered the retailer to own their data, optimize acquisition, and re-engage customers, featuring:

  • Automated Lead Management: An n8n-powered workflow verified sign-up emails, stored contacts in a retailer-owned NocoDB backend, and sent unique, time-limited promo codes immediately via email for in-store redemption, ensuring real-time processing.
  • Abuse-Prevention System: Sleek, brand-aligned dynamic landing pages enabled trained staff to verify redemptions instantly, ensuring single-use compliance.
  • PDPA-Compliant Re-Engagement: A Brevo-powered email chain offered structured re-engagement options, using owned data to deliver personalized offers, extending customer lifetime value while adhering to PDPA with clear opt-out mechanisms.
  • Scalable Infrastructure: A lightweight NocoDB backend replaced costly CRMs, supporting 10x campaign volume with no maintenance fees.
  • Premium Brand Alignment: The solution’s polished, user-friendly design reflected the retailer’s high-end identity across digital and in-store touchpoints.

By taking a lean approach and focusing on data ownership, Osinity provided a scalable and efficient solution tailored to the retailer's specific needs. This is different from simply choosing the wrong Automation Agency

A Customer’s Journey

A customer encountered a targeted ad, signed up online effortlessly, received a personalized promo code immediately via email, and redeemed their product at a CBD outlet using a streamlined landing page. Post-redemption, tailored offers encouraged repeat visits, with all data securely controlled by the retailer in compliance with PDPA.

Results: Rapid Impact and Lasting Value

Osinity’s solution delivered transformative results within days, empowering the retailer to control their data and drive profitability:

  • Cost-Efficient Acquisition: With ad spend in the low hundreds of SGD over two weeks, the campaign achieved mid-hundreds of redemptions across CBD outlets, far outperforming CRM-based campaigns costing thousands.
  • Extended Lifetime Value: Structured, data-driven re-engagement enabled the retailer to leverage owned customer data, delivering personalized offers that significantly boosted lifetime value and long-term profitability.
  • Zero Promotion Abuse: Dynamic landing pages ensured 100% single-use compliance, protecting margins.
  • Operational Efficiency: Staff training reduced redemption processing time by 50%, saving 10+ hours weekly across CBD outlets.
  • Full PDPA Compliance: Transparent data handling and opt-out mechanisms ensured seamless PDPA adherence.
  • Targeted Personalization: Owned data enabled 20% more targeted re-engagement campaigns, enhancing profitability.
  • Cost Savings: Unlike CRMs costing thousands, Osinity’s minimal setup costs and per-result pricing (specifics confidential) delivered unmatched value.
  • Future-Proof Scalability: The system supports 10x campaign volume, preparing the retailer for growth.

This success highlights the potential for Singaporean businesses to dramatically improve their operations and customer engagement. Choosing Osinity as your AI Automation Agency in Singapore, could be key to unlocking similar results.

A Competitive Edge Through Data Ownership

Osinity’s partnership with this premium F&B retailer, operating multiple CBD outlets, showcases the power of data-driven automation. By replacing difficult, expensive CRMs with a lean, retailer-controlled workflow, Osinity enabled efficient customer acquisition, mid-hundreds of redemptions with low-hundreds ad spend, and structured re-engagement to extend customer lifetime value. With full PDPA compliance, zero abuse, and a scalable system, this campaign highlights Osinity’s ability to deliver rapid, cost-effective results and a competitive edge in Singapore’s F&B market.