The Challenge: Tying Digital Marketing to In-Store Sales in a Privacy-First World

Keong Saik Bakery, a celebrated name in Singapore's culinary landscape, faced a persistent challenge: connecting its online marketing efforts to tangible, in-store results. In an era of increasing data privacy restrictions, the bakery needed a robust system that could not only prove the profitability of their ad spend but also nurture new leads into becoming loyal, repeat customers.

Our Solution: An End-to-End Automated Customer Journey Funnel

Diagram showing the full customer journey automation flow

We designed and implemented a bespoke digital-to-physical system that manages the entire customer lifecycle—from the first ad click to their second online purchase and beyond. Our approach was built on a foundation of enterprise-grade technology, structured automation, and compliance.

High-Efficiency "Pilot" Campaign

We launched a hyper-targeted ad campaign with a minimal budget, focusing on a specific local audience to maximize the initial investment.

The Redemption Engine

The core of our strategy was a proprietary system that goes far beyond a simple landing page. It was engineered to maximize both redemption rates and long-term value:

  • Precision Ad Attribution: We implemented the Facebook Conversions API (CAPI), sending secure, hashed customer data directly from our server to Meta's. This server-to-server connection provided near-perfect attribution, allowing us to see exactly which ads drove sign-ups, bypassing browser-tracking limitations.
  • Automated Redemption Nurturing: The system doesn't just wait for customers to show up. It automatically sends timely and contextual reminders to users who haven't redeemed their offer, boosting the conversion rate from sign-up to in-store visit.
  • Compliance and Security: The entire process was fully PDPA compliant, with mandatory email verification to build a high-quality contact list and unique, single-use codes to prevent offer abuse.
Diagram showing a detailed view of the redemption engine automation

Bridging Offline to Online for Increased LTV

Crucially, the customer journey doesn't end at the store. After a successful in-store redemption, the system automatically triggers a new email sequence designed to introduce the customer to Keong Saik Bakery's online store, encouraging their next purchase to be a direct-to-home delivery.

The Results: A Blueprint for Self-Funding, Compounding Growth

The pilot campaign delivered immediate profit and demonstrated a clear pathway to long-term customer value. This table breaks down the key achievements:

Exceptional & Understated ROI
>$2
The campaign was self-funding from the first transaction, with this figure excluding all subsequent LTV and organic revenue.
Highly Efficient Acquisition
70%
The cost to acquire a new paying customer was far below the break-even point, proving the model is low-risk and highly scalable.
The "Organic Multiplier" Effect
150%
Viral sharing in an online community drove a massive increase in redemptions at zero additional ad cost, validating the offer's appeal.

More Than a Campaign, A Growth Platform

This project equipped Keong Saik Bakery with a repeatable, scalable, and automated framework for new customer acquisition. By leveraging advanced tracking and automation, we delivered a system that not only drives profitable foot traffic but also actively works to increase the lifetime value of every new customer acquired.